Unique entrants
Prototype with sample data. Statuses are proposed business states — the current Gadget schema stores Draft only.
All giveaways
Every campaign in the workspace, with performance for the selected interval. Open a row to manage it — your interval, including a custom date and time range, comes with you.
Workspace time: America/New_York (ET)
Refreshed 2:14 PM ET · Data through 2:00 PM ET
Refreshing…
Reporting interval
Custom date & time
Quick picks (workspace time)
New draft
Create a giveaway
Workspace totals · Last 30 days
All giveaways, deduplicated across campaigns. Table filters don't change these totals.
Qualified referral entrants
Purchases
Eligible entries
Snapshot
As of 2:00 PM ET
A point-in-time count that the interval doesn't change. Each entry belongs to one giveaway, so this total is a straight sum.
Referral share
Shown once the referral share definition is approved.
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Awaiting definitionCohort viral coefficient
Workspace-level K-factor, pending cohort and maturity rules.
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Awaiting definitionWhy workspace totals are lower than the sum of rows
A shopper who enters two giveaways is one entrant for each campaign but one person for the workspace. An order credited to two campaigns is one purchase for each row but one order for the workspace. Rows show per-campaign counts; cards show deduplicated workspace counts for the same interval.
| Metric · 30D | Sum of giveaway rows | Counted in 2+ giveaways | Workspace total |
|---|
Giveaways
| Actions | ||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
Column definitions and statuses
- Interval
- Last 7, 30 or 90 days, or a custom date & time range (to the minute, inclusive) in workspace time or UTC. Cards and rows always use the same interval, and never mix in lifetime counts.
- Entrants (interval)
- Unique people who entered this giveaway during the selected interval. Always equals non-referral + referral + unknown/pending.
- Referral entrants
- Entrants with a qualified referral attribution.
- Unknown / pending
- Entrants whose source hasn't been attributed yet. These move into a source column once attribution resolves.
- Viral coefficient
- Referral entrants generated by the interval's entrant cohort ÷ cohort size. Maturity is the share of that cohort past its 14-day referral window — immature values are still rising.
- Purchases / unique buyers
- Orders and distinct customers credited to the giveaway in the interval. A dash means order data isn't connected — never an estimate.
- Eligible entries
- Snapshot of entries currently eligible for the drawing. Not interval-based.
Proposed status lifecycle
Business states under review. The Gadget schema currently stores Draft only; other states are shown for design review.
- Draft
- Ready for Review
- Scheduled
- Live
- Paused
- Closed
- Drawing Review
- Completed
- Archived
No bulk launch or delete. Duplicating copies configuration only — never participants, the entry ledger or winners.
Duplicate
Copy into a new draft
From this giveaway
Copied
- Prize & rules
- Entry methods
- Referral settings
- Design & timezone
Not copied
- Participants
- Entry ledger
- Winners
- Schedule dates
